Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan...
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| Main Authors: | , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf http://discol.umk.edu.my/id/eprint/3835/ |
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