Antecedents factors in customer loyalty among depositors in Tabung Haji Malaysia in Selangor

• Main Authors: Nur Fara Anisa Mustaffa Kamal, Nur Farhana Nor Umara, Nur Fatihah Abdullah, Nur Fatihah Najah Muhammad Faizal
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2024
• Online Access: http://discol.umk.edu.my/id/eprint/13933/1/G21.pdf; http://discol.umk.edu.my/id/eprint/13933/

The purpose of this study was to investigate the antecedents factors in customer loyalty among depositors in Tabung Haji, Malaysia in Selangor. This study examines the factor sense of customer satisfaction, service quality, and trust as antecedent factor in customer loyalty among depositors in Tabun...