“Factors influencing the demand for halal foods purchase intention in kelantan”
This study investigates the factors influencing the demand for Halal foods purchase intention in Kelantan. This study examines how consumers choose halal food based on their intention before purchasing. This study adopts the quantitative method using survey approach through the use of questionnaires...
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2023
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Online Access: | http://discol.umk.edu.my/id/eprint/13870/1/FINAL%20REPORT%20%28W35%29.pdf http://discol.umk.edu.my/id/eprint/13870/ |
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my.umk.eprints.138702024-03-21T06:26:54Z http://discol.umk.edu.my/id/eprint/13870/ “Factors influencing the demand for halal foods purchase intention in kelantan” Audra Suzzy Lee Anak Samuel Law Nurulizzati Atan Nur Taqiah Razmi Siti Aisyah P Ramli This study investigates the factors influencing the demand for Halal foods purchase intention in Kelantan. This study examines how consumers choose halal food based on their intention before purchasing. This study adopts the quantitative method using survey approach through the use of questionnaires (via google form) to collect data from respondents. A total of 210 respondents have been sampled. Findings reveal that the mean value for Halal certification is 4.7229, food quality is 4.6429 and religiosity is 4.7124. The result of the reliability test shows Cronbach's Alpha value for independent variables is 0.909, 0.839, 0.900, and for dependent variables is 0.905. Lastly, Pearson’s correlation results show that halal certification, food quality, and religiosity have significant relationships with halal foods purchase intention in Kelantan. Keywords: Halal certification, Food Quality, Religiosity, and Halal Foods Purchase Intention 2023 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13870/1/FINAL%20REPORT%20%28W35%29.pdf Audra Suzzy Lee Anak Samuel Law and Nurulizzati Atan and Nur Taqiah Razmi and Siti Aisyah P Ramli (2023) “Factors influencing the demand for halal foods purchase intention in kelantan”. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
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This study investigates the factors influencing the demand for Halal foods purchase intention in Kelantan. This study examines how consumers choose halal food based on their intention before purchasing. This study adopts the quantitative method using survey approach through the use of questionnaires (via google form) to collect data from respondents. A total of 210 respondents have been sampled. Findings reveal that the mean value for Halal certification is 4.7229, food quality is 4.6429 and religiosity is 4.7124. The result of the reliability test shows Cronbach's Alpha value for independent variables is 0.909, 0.839, 0.900, and for dependent variables is 0.905. Lastly, Pearson’s correlation results show that halal certification, food quality, and religiosity have significant relationships with halal foods purchase intention in Kelantan.
Keywords: Halal certification, Food Quality, Religiosity, and Halal Foods Purchase
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Undergraduate Final Project Report |
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Audra Suzzy Lee Anak Samuel Law Nurulizzati Atan Nur Taqiah Razmi Siti Aisyah P Ramli |
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Audra Suzzy Lee Anak Samuel Law Nurulizzati Atan Nur Taqiah Razmi Siti Aisyah P Ramli “Factors influencing the demand for halal foods purchase intention in kelantan” |
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Audra Suzzy Lee Anak Samuel Law Nurulizzati Atan Nur Taqiah Razmi Siti Aisyah P Ramli |
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Audra Suzzy Lee Anak Samuel Law |
title |
“Factors influencing the demand for halal foods purchase intention in kelantan” |
title_short |
“Factors influencing the demand for halal foods purchase intention in kelantan” |
title_full |
“Factors influencing the demand for halal foods purchase intention in kelantan” |
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“Factors influencing the demand for halal foods purchase intention in kelantan” |
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“Factors influencing the demand for halal foods purchase intention in kelantan” |
title_sort |
“factors influencing the demand for halal foods purchase intention in kelantan” |
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2023 |
url |
http://discol.umk.edu.my/id/eprint/13870/1/FINAL%20REPORT%20%28W35%29.pdf http://discol.umk.edu.my/id/eprint/13870/ |
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