Factor affecting purchase intentions in generation Z towards hipster cafe in Kelantan

• Main Authors: Loo Qiao Ling, Nur Anis Sofiya Mohd Azmi, Nurul Qurratul Aini Mohd Zahawai, Siti Nur Zakirah S Ismail
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13205/1/SAK26.pdf; http://discol.umk.edu.my/id/eprint/13205/

The rise in café openings in Malaysia will influence the purchasing decisions. The purpose of this research was to identify the factors affecting purchase intentions in Generation Z towards hipster cafe. Purchase intentions are vital for the food sector long-term success. A research framework was pr...