The ambience aspect for hipster café / Nur Aida Zainal Abidin

• Main Author: Zainal Abidin, Nur Aida
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Space (Architecture). Public spaces; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/60155/2/60155.pdf; https://ir.uitm.edu.my/id/eprint/60155/

The increasing rigour of competition in the business world urges every entrepreneur to be able to compete and sustain against competitors. To stand out itself in the competition, the business must develop a strong and distinct market strategy. Previous research has found that store ambience has a si...