A genre-based analysis of hotel advertisements in Malaysia / Li Yong Qing

• 第一著者: Li, Yong Qing
• フォーマット: 学位論文
• 出版事項: 2013
• 主題: P Philology. Linguistics
• オンライン･アクセス: http://studentsrepo.um.edu.my/5699/1/TGC100014_LI_YONGQING_(ML).pdf; http://studentsrepo.um.edu.my/5699/

This is a genre-based study on hotel advertisements in Malaysia. The purpose of the study is to use a genre approach to explain the use of advertising language in Malaysia hotel advertisements in attaining their objectives. The study also examines the way the advertisements were written. The Five-M...