A multi-dimensional genre analysis of tourism homepages and web-mediated advertorials / Cecilia Cheong Yin Mei
The tourism industry, which is now a global enterprise promoting tourist destinations in both domestic and international markets, has captured the relevance of the Internet as a new mass medium in attracting potential tourists from all over the world. In order to promote a country as a holiday desti...
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| Format: | Thesis |
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2013
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| Online Access: | http://studentsrepo.um.edu.my/5723/1/cecilia.pdf http://studentsrepo.um.edu.my/5723/ |
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