Customer loyalty in financial services from a service-dominant logic perspective / Kat Mui Ling

• Main Author: Kat, Mui Ling
• Format: Thesis
• Published: 2010
• Subjects: H Social Sciences (General); HF Commerce; HG Finance
• Online Access: http://studentsrepo.um.edu.my/3558/3/1._Title_page%2C_abstract%2C_table_of_contents.pdf; http://studentsrepo.um.edu.my/3558/4/2._Full_text%2C_chapters.pdf; http://studentsrepo.um.edu.my/3558/5/3._References.pdf; http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/0/0/57/5/3?searchdata1=854069{CKEY}&searchfield1=GENERAL^SUBJECT^GENERAL^^&user_id=WEBSERVER; http://studentsrepo.um.edu.my/3558/

Purpose – Modern customers are now more informed, connected, and active in their consumption activities. As a result, it is becoming increasingly common for consumers to jointly create value with the firm to satisfy their personalised demand. The purpose of this research is to investigate the eff...