A genre analysis of beauty and skincare postings by Malaysian influencers on Instagram / Chai Jian Mei
With the advent of social media, marketers now look at alternative ways to promote their products and services. Apart from traditional advertisements, it is becoming common for them to engage with Social Media Influencers (SMI) to generate electronic Word-of-Mouth (eWOM) pertaining to a product or s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/15327/1/Chai_Jian_Mei.pdf http://studentsrepo.um.edu.my/15327/2/Chai_Jian_Mei.pdf http://studentsrepo.um.edu.my/15327/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!