A genre analysis of beauty and skincare postings by Malaysian influencers on Instagram / Chai Jian Mei
With the advent of social media, marketers now look at alternative ways to promote their products and services. Apart from traditional advertisements, it is becoming common for them to engage with Social Media Influencers (SMI) to generate electronic Word-of-Mouth (eWOM) pertaining to a product or s...
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| Format: | Thesis |
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2021
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| Online Access: | http://studentsrepo.um.edu.my/15327/1/Chai_Jian_Mei.pdf http://studentsrepo.um.edu.my/15327/2/Chai_Jian_Mei.pdf http://studentsrepo.um.edu.my/15327/ |
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