Antecedents of customer loyalty: Does service quality suffice?

This study reports on an investigation of the antecedents of customer loyalty in an academic library setting. A structural model is presented to test the relationships between web-based library service quality, service value, customer satisfaction and customer loyalty based on theoretical underpinni...

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Bibliographic Details
Main Authors: Kaur, K., Diljit, S.
Format: Article
Published: 2011
Subjects:
Online Access:http://eprints.um.edu.my/6996/
http://majlis.fsktm.um.edu.my/document.aspx?FileName=1056.pdf
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