Antecedents of customer loyalty: Does service quality suffice?
This study reports on an investigation of the antecedents of customer loyalty in an academic library setting. A structural model is presented to test the relationships between web-based library service quality, service value, customer satisfaction and customer loyalty based on theoretical underpinni...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/6996/ http://majlis.fsktm.um.edu.my/document.aspx?FileName=1056.pdf |
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