Predicting consumer green product purchase attitudes and behavioral intention during COVID-19 pandemic
This work has aimed to investigate the consumers' green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia. Data were analyzed using the partial least square method. The findings revealed that fea...
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Main Authors: | , , , , , |
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Format: | Article |
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Frontiers Media
2022
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Online Access: | http://eprints.um.edu.my/33457/ |
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