Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior

• Main Authors: Wang, Lei, Zhang, Qi, Wong, Philip, P. W. *
• Format: Article
• Language: English
• Published: Frontiers Media 2022
• Subjects: BF Psychology
• Online Access: http://eprints.sunway.edu.my/1962/1/Philip%20Pong%20purchase%20intention%20for%20green%20cars%20among%20chinese%20millenials-published%20article.pdf; http://eprints.sunway.edu.my/1962/; http://doi.org/10.3389/fpsyg.2022.786292

The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the y...