Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques
This study aims to investigate the travellers' choice behaviour towards green hotels through existing online travel reviews on TripAdvisor. Accordingly, a method combining segmentation and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques was developed to...
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| Main Authors: | , , , , , , |
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| 格式: | Article |
| 出版: |
Elsevier
2021
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| 主題: | |
| 在線閱讀: | http://eprints.um.edu.my/25916/ https://doi.org/10.1016/j.techsoc.2021.101528 |
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