Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques

• المؤلفون الرئيسيون: Yadegaridehkordi, Elaheh, Nilashi, Mehrbakhsh, Md Nasir, Mohd Hairul Nizam, Momtazi, Saeedeh, Samad, Sarminah, Supriyanto, Eko, Ghabban, Fahad
• التنسيق: مقال
• منشور في: Elsevier 2021
• الموضوعات: QA75 Electronic computers. Computer science
• الوصول للمادة أونلاين: http://eprints.um.edu.my/25916/; https://doi.org/10.1016/j.techsoc.2021.101528

This study aims to investigate the travellers' choice behaviour towards green hotels through existing online travel reviews on TripAdvisor. Accordingly, a method combining segmentation and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques was developed to...