Impact of religious values and habit on an extended green purchase behaviour model

• Main Authors: Ghazali, Ezlika Mohd, Mutum, Dilip S., Ariswibowo, Nanang
• Format: Article
• Published: Wiley 2018
• Subjects: BP Islam. Bahaism. Theosophy, etc; HF Commerce
• Online Access: http://eprints.um.edu.my/22040/; https://doi.org/10.1111/ijcs.12472

Green purchase behaviour is an increasingly important topic, gaining much attention. A review of current literature reveals that the relationship between green attitudes and green purchase behaviour is contentious because consumers’ attitudes do not necessarily translate into green purchase behaviou...