The ‘Be Cancer Alert Campaign’: protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia

• Main Authors: Schliemann, Désirée, Donnelly, Michael, Dahlui, Maznah, Loh, Siew Yim, Tamin Ibrahim, Nor Saleha, Somasundaram, Saunthari, Donnelly, Conan, Tin, Tin Su
• Format: Article
• Published: BioMed Central 2018
• Subjects: R Medicine
• Online Access: http://eprints.um.edu.my/20757/; https://doi.org/10.1186/s12885-018-4769-8

BACKGROUND: Breast and colorectal cancer are the two most common cancers in Malaysia. Low awareness coupled with stigma and erroneous beliefs delay help-seeking behaviours, lead to late presentation and contribute to poor detection rates. Promoting cancer awareness through mass media may be effectiv...