The systematic cultural adaptation of a UK public health cancer awareness raising programme for Malaysia: the Be Cancer Alert Campaign

• Main Authors: Schliemann, Désirée, Tin, Tin Su, Paramasivam, Darishiani, Somasundaram, Saunthari, Ibrahim Tamin, Nor Saleha, Dahlui, Maznah, Loh, Siew Yim, Donnelly, Michael
• Format: Article
• Published: Oxford University Press 2019
• Subjects: R Medicine
• Online Access: http://eprints.um.edu.my/23506/; https://doi.org/10.1093/tbm/ibz134

Increasingly, policy and research attention is being directed toward improving global health in low- A nd middle-income countries. This study investigated the cultural adaptation of a UK-designed and developed evidence-based mass media campaign with the aim of improving colorectal cancer and breast...