Attracting Shoppers To Shopping Malls: The Malaysian Perspective

Competition among shopping malls has led retailers to consider key factors of motivating patrons to shop at their malls and stay longer. The purpose of this study is to assess the factors that influence Malaysians to visit shopping malls. A survey was conducted to assess mall-directed shopping habit...

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Main Authors: Kamarulzaman, Y., Lih, F.L.C.
Format: Article
Published: Cabells USA 2010
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Online Access:http://eprints.um.edu.my/12282/
http://connection.ebscohost.com/c/articles/58737215/attracting-shoppers-shopping-malls-malaysian-perspective
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spelling my.um.eprints.122822015-01-20T01:35:56Z http://eprints.um.edu.my/12282/ Attracting Shoppers To Shopping Malls: The Malaysian Perspective Kamarulzaman, Y. Lih, F.L.C. HF Commerce Competition among shopping malls has led retailers to consider key factors of motivating patrons to shop at their malls and stay longer. The purpose of this study is to assess the factors that influence Malaysians to visit shopping malls. A survey was conducted to assess mall-directed shopping habits and patrons shopping motivation. A total of 317 respondents took part in the survey in the shopping malls located in Kuala Lumpur, the capital city of Malaysia. A structured questionnaire was used as the main instrument in this survey. The results show that Malaysian shoppers are motivated to visit malls because of the ambience, interior design of the malls, convenience, accessibility and promotion. Evidence shows that there is a strong relationship between shopping mall characteristics and actual action of shoppers in visiting shopping malls. In summary, the results of the study have several implications that will be beneficial for retail industry, especially shopping mall retailers. Cabells USA 2010-07 Article PeerReviewed Kamarulzaman, Y. and Lih, F.L.C. (2010) Attracting Shoppers To Shopping Malls: The Malaysian Perspective. Interdisciplinary Journal of Contemporary Research in Business, 2 (3). pp. 185-198. ISSN 2073-7122 http://connection.ebscohost.com/c/articles/58737215/attracting-shoppers-shopping-malls-malaysian-perspective
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HF Commerce
spellingShingle HF Commerce
Kamarulzaman, Y.
Lih, F.L.C.
Attracting Shoppers To Shopping Malls: The Malaysian Perspective
description Competition among shopping malls has led retailers to consider key factors of motivating patrons to shop at their malls and stay longer. The purpose of this study is to assess the factors that influence Malaysians to visit shopping malls. A survey was conducted to assess mall-directed shopping habits and patrons shopping motivation. A total of 317 respondents took part in the survey in the shopping malls located in Kuala Lumpur, the capital city of Malaysia. A structured questionnaire was used as the main instrument in this survey. The results show that Malaysian shoppers are motivated to visit malls because of the ambience, interior design of the malls, convenience, accessibility and promotion. Evidence shows that there is a strong relationship between shopping mall characteristics and actual action of shoppers in visiting shopping malls. In summary, the results of the study have several implications that will be beneficial for retail industry, especially shopping mall retailers.
format Article
author Kamarulzaman, Y.
Lih, F.L.C.
author_facet Kamarulzaman, Y.
Lih, F.L.C.
author_sort Kamarulzaman, Y.
title Attracting Shoppers To Shopping Malls: The Malaysian Perspective
title_short Attracting Shoppers To Shopping Malls: The Malaysian Perspective
title_full Attracting Shoppers To Shopping Malls: The Malaysian Perspective
title_fullStr Attracting Shoppers To Shopping Malls: The Malaysian Perspective
title_full_unstemmed Attracting Shoppers To Shopping Malls: The Malaysian Perspective
title_sort attracting shoppers to shopping malls: the malaysian perspective
publisher Cabells USA
publishDate 2010
url http://eprints.um.edu.my/12282/
http://connection.ebscohost.com/c/articles/58737215/attracting-shoppers-shopping-malls-malaysian-perspective
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score 13.144533