Factors influencing instant food consumption among students / Mastura Mohamad and Noor Faezah Ibrahim

• Main Authors: Mohamad, Mastura, Ibrahim, Noor Faezah
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99714/1/99714.pdf; https://ir.uitm.edu.my/id/eprint/99714/

Nowadays in the technology world, people get busier with their life. Working people are really busy with their meetings and events, school students are busy with academic classes and co-curriculum activities. Sometimes, when they do not have enough time to eat properly or too lazy to go to the resta...