The strategic roles of culture to foreign corporations in Malaysia / Khairul Azfar Adzahar, Mohd Fazil Jamaludin and Mohd Shafiz Saharan

• Main Authors: Adzahar, Khairul Azfar, Jamaludin, Mohd Fazil, Saharan, Mohd Shafiz
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2022
• Subjects: Business; Success in business
• Online Access: https://ir.uitm.edu.my/id/eprint/99598/1/99598.pdf; https://ir.uitm.edu.my/id/eprint/99598/

Even though Malaysia is made up of many ethnic groups, the country has made significant headway in the influx of foreign brands and companies operating locally. However, little is known about the characteristics that contribute to success, making it difficult for Malaysia to continue capitalising on...