The strategic roles of culture to foreign corporations in Malaysia / Khairul Azfar Adzahar, Mohd Fazil Jamaludin and Mohd Shafiz Saharan

Even though Malaysia is made up of many ethnic groups, the country has made significant headway in the influx of foreign brands and companies operating locally. However, little is known about the characteristics that contribute to success, making it difficult for Malaysia to continue capitalising on...

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Bibliographic Details
Main Authors: Adzahar, Khairul Azfar, Jamaludin, Mohd Fazil, Saharan, Mohd Shafiz
Format: Book Section
Language:English
Published: Universiti Teknologi MARA, Kedah 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99598/1/99598.pdf
https://ir.uitm.edu.my/id/eprint/99598/
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