The strategic roles of culture to foreign corporations in Malaysia / Khairul Azfar Adzahar, Mohd Fazil Jamaludin and Mohd Shafiz Saharan
Even though Malaysia is made up of many ethnic groups, the country has made significant headway in the influx of foreign brands and companies operating locally. However, little is known about the characteristics that contribute to success, making it difficult for Malaysia to continue capitalising on...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99598/1/99598.pdf https://ir.uitm.edu.my/id/eprint/99598/ |
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