Leveraging on visitor’s heritage tourism motivation / Khairul Azfar Adzahar, Mohd Fazil Jamaludin and Mohd Shafiz Saharan

• Main Authors: Adzahar, Khairul Azfar, Jamaludin, Mohd Fazil, Saharan, Mohd Shafiz
• Format: Article
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2021
• Subjects: Travel and state. Tourism; Heritage tourism. Cultural tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/56267/1/56267.pdf; https://ir.uitm.edu.my/id/eprint/56267/; https://fbminsights.uitm.edu.my/

Heritage tourism is a key component in improving the tourism industry in a country and it contributes to local and national economies. It can be defined as an aspect of tourism where an individual visits historical places and sees historical treasures. With the diversity of heritage tourism resource...