The service scape effect on customer satisfaction towards hipster cafe / Che Nurul Nabila Che Noh and Nur Suliyana Nazri

• Main Authors: Che Noh, Che Nurul Nabila, Nazri, Nur Suliyana
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/99196/1/99196.pdf; https://ir.uitm.edu.my/id/eprint/99196/

Foods and cafes have become a popular trend among the consumers. The purpose of this study was to identify the type of service scape that provided by the hipster cafe and determine the effect of the service scape and customer satisfaction on service quality at the hipster cafe. The study was conduct...