Customer bera vioural intention towards 100% digital water bill payment: a case of Ranhill SAJ Mersing agency / Sofiah Amir Husain, Erni Mohamad Shah and Sheery Hazmah Yasib

• Main Authors: Amir Husain, Sofiah, Mohamad Shah, Erni, Yasib, Sheery Hazmah
• Format: Thesis
• Language: English
• Published: 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/99101/1/99101.pdf; https://ir.uitm.edu.my/id/eprint/99101/

The digital payment system has grown rapidly every year. With each passing year, it gets more integrated into customer daily lives, providing ease and efficiency. Adopting digital payments has become critical for businesses in order to remain competitive and move forward. Despite widespread usage an...