DGM661: Strategic digital marketing / Faculty of Business and Management
Strategic digital marketing is the capstone course that integrates all marketing courses that had been offered before. It provides a clear structure that covers all the stages needed to create and implement business or marketing plan. It includes the use of SOSTAC model where the students will devel...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/98812/1/98812.pdf https://ir.uitm.edu.my/id/eprint/98812/ https://aims.uitm.edu.my |
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| Summary: | Strategic digital marketing is the capstone course that integrates all marketing courses that had been offered before. It provides a clear structure that covers all the stages needed to create and implement business or marketing plan. It includes the use of SOSTAC model where the students will develop the capabilities in developing, implementing, and evaluating digital marketing strategies via combination of lecture, and course projects. |
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