Cafe choices of youth: perspective of university students / Jewel Joy Justinus … [et al.]

• Main Authors: Justinus, Jewel Joy, Abdullah, Mohd Zahirduddin, Haguan, Sofi Sohana, Aziz, Adrianna
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Sabah 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/98241/1/98241.pdf; https://ir.uitm.edu.my/id/eprint/98241/; https://borneoakademika.sabah.uitm.edu.my/

Attracting customers to a café requires more than just offering delectable food options. Thus, the purpose of this study is to gain a comprehensive understanding of why youth from Universiti Teknologi MARA (UiTM) Sabah branch visit cafes in Kota Kinabalu, Sabah. The study aims to identify the five a...