Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]

• Main Authors: Wan Bujang, Wan Hayati, Ahmad Fauzi, Firdaus, Mohd Ali Tan, Zubaidah, Bichin, Edellton, Md Yusuf, Nor Syamira, Mohd Osman, Nur Najwa
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumers. Consumer demand. Consumption; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/98032/1/98032.pdf; https://ir.uitm.edu.my/id/eprint/98032/; https://www.jthca.org/

An independent food establishment’ is defined as an establishment owned by an individual or a private group where the restaurant’s concept, menu, and experience are unique. In 2019, the world was devastated by COVID-19 pandemic. Foodservice industry was one of the most affected and was practically p...