Trust as mediating effect on the factors of technology adoption in hotels / Zubi Abdelati Ibrahim and Faiz Izwan Anuar

• Main Authors: Ibrahim, Zubi Abdelati, Anuar, Faiz Izwan
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; T Technology (General); Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/97886/1/97886.pdf; https://ir.uitm.edu.my/id/eprint/97886/; https://www.jthca.org/

The purpose of this study is to explore the effect of perceived usefulness, perceived ease of use, and perceived credibility as independent variables, on the mobile application adoption in the Malaysian hotels as dependent variable. To further explore the relationships in this study, the research in...