Organic meat purchase intention among Malay working adults and gender mediation test: a conceptual study / Tuan Ahmad Tuan Ismail ... [et al.]

• Main Authors: Tuan Ismail, Tuan Ahmad, Ahmad Izazuddin, Nur Syazana, Muhammad, Rosmaliza, Ismail, Faridah Hanim, Akbarruddin, Mohd Noor Azmin, Abdullah, Faizal Azrin
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/97773/1/97773.pdf; https://ir.uitm.edu.my/id/eprint/97773/; https://www.jthca.org/

This qualitative study aims to explore Malay working adults' tastes and motivations towards organic meat consumption in Malaysia. The study is about promoting organic meat to improve the environment and individual health. The independent variables considered in this study are health consciousne...