A study of modified of theory planned behavior among UiTM Melaka City Campus student in purchasing halal food / Nursyamimi Dzulkifli, Nurul Syazwina Nor Azmi and Rose Shazwani Razali

• Main Authors: Dzulkifli, Nursyamimi, Nor Azmi, Syazwina, Razali, Rose Shazwani
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology; Halal food
• Online Access: https://ir.uitm.edu.my/id/eprint/77014/1/77014.pdf; https://ir.uitm.edu.my/id/eprint/77014/

This study aims to determine the level of behavioural intention in purchasing halal food, to study the relationship between independent variables and dependent variable, and lastly to determine the most significant factors that influence behavioural intention in purchasing halal food of generation Y...