Word of mouth: a systematic review of restaurants and cafés / Raja Iskandar Putera Raja Mustapha and Nadia Hanin Nazlan
Word of Mouth (WOM) refers to the organic dissemination of consumer experiences with products and services, distinguished from official business communications. Initially confined within consumercommunity relationships, WOM typically involves verbal or textual messages. This systematic literature re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97723/1/97723.pdf https://ir.uitm.edu.my/id/eprint/97723/ https://www.jthca.org/ |
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