Green product purchase intention among young consumers in Kota Kinabalu, Sabah / Christina Corren Mahidal

• Main Author: Mahidal, Christina Corren
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/97222/1/97222.pdf; https://ir.uitm.edu.my/id/eprint/97222/

This research aims to understand the determinants that influence purchase intention towards green product of young consumer groups among 18 to 28 years old. In this research, a total of 132 respondents were surveyed through self-administered questionnaire approach. The relationship between attitude,...