A study on service quality and customer satisfaction in shopping online (UNIMAS non-academic staff) / Salmiah Nahrawi

• Main Author: Nahrawi, Salmiah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/96728/1/96728.pdf; https://ir.uitm.edu.my/id/eprint/96728/

The Internet has become a world phenomena and the development of it has strongly impact upon the worldwide marketing environment. Currently this phenomenon has become the popular way for business and customers to perform trade over the internet that have sought to utilize this electronic service in order to exploit the internet as a other alternative for marketing channel. To purchase online will save a lot of time than offline purchase which usually attributed with crowded, traffic jam, parking space, toll and etc. In this age of technology, society suggesting that they are willing to use the internet as search information engine and decision making process in order to make purchasing. As online suppliers evolve