Report on marketing plan on lending facilities to individual customers of Bank Rakyat / Hazizan Salleh

• Main Authors: Salleh, Hazizan, Salim, Mohd. Mohari, Nik Mustapha, Nik Mohd Nasir, Abdul Samad, Normah, Ngah, Anoor Faridah
• Format: Student Project
• Language: English
• Published: 1983
• Subjects: Marketing; Commercial credit. Commercial loans. Credit management
• Online Access: https://ir.uitm.edu.my/id/eprint/95846/1/95846.PDF; https://ir.uitm.edu.my/id/eprint/95846/

There is perhaps, no more misunderstood direction given by bank senior management than is contained in the order, "Develop a marketing plan!". This order or direction is misunderstood because neither the senior management nor the marketing department usually has previously defined the ulti...