Factors influencing customers to choose Bank Rakyat Islamic credit card / Siti Nur'ain Ismail Yatim

Islamic credit card provides various facility such as credit facility or advanced payment. This research to study the factors influencing customers to choose the Bank Rakyat Islamic Credit Card by using Innovation Diffusion Theory (ID T) which IDT consist of relative advantage, compatibility, comple...

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Bibliographic Details
Main Author: Ismail Yatim, Siti Nur'ain
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/28644/2/PPb_SITI%20NUR%27AIN%20ISMAIL%20YATIM%20BM%20J%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/28644/
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