The effect of marketing mix strategies towards customer knowledge and purchase decision on Agromas / Noor A'zizi Omar
With an estimated 24 million of consumers, Malaysia has a large market in food production. Malaysia's food sector is changing significantly as lifestyle and traditional eating habit shifting. Although our nation is generally considered to be a price-sensitive market, customers often prefer impo...
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| Format: | Student Project |
| Language: | English |
| Published: |
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/95319/1/95319.pdf https://ir.uitm.edu.my/id/eprint/95319/ |
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