Low preference for Sabah Tea by domestic consumers in Kota Kinabalu, Sabah, Malaysia / Kamal Adzi and Agnes Paulus Jidwin

• Main Authors: Adzi, Kamal, Paulus Jidwin, Agnes
• Format: Thesis
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/94643/1/94643.pdf; https://ir.uitm.edu.my/id/eprint/94643/

Sabah Tea is one of the few products locally produced in Sabah by Desa Tea Sdn. Bhd. Prompted by the curiosity on why some domestic consumers have low preference towards Sabah Tea, a survey was conducted to find out the factors that influenced the domestic consumers' low preference towards the...