Low preference for Sabah Tea by domestic consumers in Kota Kinabalu, Sabah, Malaysia / Kamal Adzi and Agnes Paulus Jidwin

Sabah Tea is one of the few products locally produced in Sabah by Desa Tea Sdn. Bhd. Prompted by the curiosity on why some domestic consumers have low preference towards Sabah Tea, a survey was conducted to find out the factors that influenced the domestic consumers' low preference towards the...

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Bibliographic Details
Main Authors: Adzi, Kamal, Paulus Jidwin, Agnes
Format: Thesis
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/94643/1/94643.pdf
https://ir.uitm.edu.my/id/eprint/94643/
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