The impact of viral marketing in promoting Jelitasara products: a case study of Jelitasara / Nur Farhana Abd Kadir

• Main Author: Abd Kadir, Nur Farhana
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/89779/2/89779.pdf; https://ir.uitm.edu.my/id/eprint/89779/

Viral marketing is inexpensive method which has a great impact on consumer and company. Viral marketing as an strategy that motivate an individuals to pass the marketing massage to others, thus can creating the potential increasing growth in showing and influence of the message. Viral marketing is a part of promotion used to spread the information across the customers by using Internet but also include mobile phones, display advertising, and others. Nowadays there are many company that using this online marketing to promote their product and services. Online marketing is very important to increase the awareness of the customers. It was used by all the companies around the world and it will make the companies to compete with others. This study is conducted in order to determine the effectiveness of using promotional by online marketing to promote JELITASARA. The findings will show the marketing strategies by online marketing, the effectiveness and the weaknesses of using this promotional tools.