Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi

• Main Author: Suhaimi, Syafirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Social aspects. Social marketing; Product management; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/23601/1/PPb_SYAFIRAH%20SUHAIMI%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23601/

The purpose of this is to investigate the factors influencing selected students to purchase the viral marketing products. To add this study used four independent variables which are brand recommendation, market maven, peer socialization, and family socialization meanwhile the dependent variable whic...