A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran

• 主要作者: Pasran, Norsalwani
• 格式: Thesis
• 语言: English
• 出版: 2017
• 主题: Branding (Marketing)
• 在线阅读: https://ir.uitm.edu.my/id/eprint/89739/1/89739.pdf; https://ir.uitm.edu.my/id/eprint/89739/

This research was conducted in order to study the equity drivers that give impact on Consumer-Based Brand Equity in case of "Agrobazaar Kedai Rakyat" that operated under Federal Agricultural Marketing Authority (FAMA). The main purpose of this study is to find the relationship between equi...