Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli

• Main Author: Ahmad Zolkifli, Yasmin Kaisah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Air transportation. Airlines; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/26018/1/PPb_YASMIN%20KAISAH%20AHMAD%20ZOLKIFLI%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/26018/

Passengers travelling by air keep increasing each year and it was forecast that there will be 30 million of air passengers by 2020. This shows that the usage of airline operators will increase and at the same time there will also be an intense competition between airline operators. Thus, the airline...