Literature analysis of the emotional colours in big brand logo design / Nik Nahdiya Nik Kamaruzaman and Marhainis Jamaludin

Every brand proclaims its own identity through its logo. Any logo has its vision, whether through symbols, shapes, or colours. One of its colour features is that colours play a vital role in directing the immediate emotional responses of the viewers. Nonetheless, little academic research has explore...

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Bibliographic Details
Main Authors: Nik Kamaruzaman, Nik Nahdiya, Jamaludin, Marhainis
Format: Article
Language:English
Published: Universiti Teknologi MARA, Kelantan
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89141/1/89141.pdf
https://ir.uitm.edu.my/id/eprint/89141/
https://journal.uitm.edu.my/ojs/index.php/JMCS
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