The survey of color in a logo: focusing on brand's personality / Leirene Ejul

• Main Author: Ejul, Leirene
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Success in business. Performance; Branding (Marketing); Consumer satisfaction; Theory. Relation to other subjects
• Online Access: https://ir.uitm.edu.my/id/eprint/70104/1/70104.pdf; https://ir.uitm.edu.my/id/eprint/70104/

The goal of this study was to (1) identify brand's personality from the color being used in a logo, (2) examine color's associations that consumers make from the color used in a logo, and (3) to study the level of appropriateness of color in a logo. The participants were recruited for the...