A study of purchasing behavior towards backpack / Kenny Laurence

• Main Author: Laurence, Kenny
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/88359/1/88359.pdf; https://ir.uitm.edu.my/id/eprint/88359/

This research is about to gather information about the purchasing behavior of male backpack among the UiTM students. This study were conducted to identify which type of backpack that the student prefer most, and to identify how much they are willing to pay for backpack. Other than that, this research was also undertaken to identify the students' preference of color, design, and also finding their problem toward the backpack. A quota sampling technique was used in his study. 120 populations size of students are selected. 84 questionnaires were distributed and 36 interviews were conducted. In the quota sampling, all of the respondents are UiTM students. As a result from this study, all of the respondents selected have given a fully cooperation and 120 responses are received.