Parents’ awareness towards television food advertising that affect their children’s behavior and health / Dina Iffarina Rasidin and Nurul Syafiqah Aliah Suhaili

• Main Authors: Rasidin, Dina Iffarina, Suhaili, Nurul Syafiqah Aliah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100253/1/100253.pdf; https://ir.uitm.edu.my/id/eprint/100253/

This research is about parental awareness towards television food advertisements which affect children’s behavior and their health condition. These days, children are certainly exposed to an abundant amount of food advertisements especially those promoting junk foods and foods that contain a high le...