KayKama Enterprise / Nur Asyiqin Sharudin, Najwa Izzati Mohd Zahid, Nur Farahuda Ramlan, Hany Marissa Badrul Sham and Nadiah Mohd Salikhin

• Main Authors: Sharudin, Nur Asyiqin, Mohd Zahid, Najwa Izzati, Ramlan, Nur Farahuda, Badrul Sham, Hany Marissa, Mohd Salikhin, Nadiah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/87133/2/87133.pdf; https://ir.uitm.edu.my/id/eprint/87133/

Instant noodle has been one of the most popular food in Malaysia especially among university students. Instant noodle is made up of wheat flour, palm oil, and salt. It is usually being sell in a dried noodle block, with flavouring powder that is usually in a separate packet. Instant noodle was born in Japan, and later was introduced in Asia, and then spread to certain part in Europe and United States. Instant noodle becomes a number one favourite food because it is easy to make and saves time especially among university students. And its price is also quite affordable that make people tend to buy them more. By using wheat flour as their main ingredient, KayKama Enterprise offered an instant noodles without preservatives as their main products. KayKama Enterprise was founded by Puan Nor Kamariah. The company was established in 2013 and was operated at No 4, Parit Haji Othman (163.71 km) 84000, Muar, Johor. KayKama Enterprise main's product is instant noodle without preservatives and they targeted university students as their target market because they believe that every students need a healthy and nutritious food. They also believe that a good food product is something that is not harmful to the consumers and give good benefits to the customers. Their instant noodle is made from wheat flour as their main ingredient and their flavouring powder is 100% homemade without containing any monosodium glutamate (MSG). KayKama Enterprise always emphasize on producing and develop a nutritious and healthy food products for their customers. By offering an affordable prices, they believe that their products is suitable for all generation of age as they didn't contain any harmful and unhealthy substances in the product.