Adami Food & Spices Industries Sdn Bhd / Nuramanina Nadia Md Aini, Khairina Adlin Kamarudzaman, Nur Adriana Nordin, Nur Ain Syafiqah Sulaiman and Zikry Zaki

• Main Authors: Md Aini, Nuramanina Nadia, Kamarudzaman, Khairina Adlin, Nordin, Nur Adriana, Sulaiman, Nur Ain Syafiqah, Zaki, Zikry
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Condiments, spices, etc. General works
• Online Access: https://ir.uitm.edu.my/id/eprint/87067/1/87067.pdf; https://ir.uitm.edu.my/id/eprint/87067/

Mee Bandung Muar is a traditional cuisine originated from Muar, Johor. Malaysia. The word 'bandung' in its name is due to literal definition which means 'mixed' or 'pairs in Malay language. In the Mee Bandung case, it is a cuisine originally consisted of only noodles and eggs besides of its soup made of the mixture of chilies, onion, spices, shrimp paste and dried shrimp. The one served in its own hometown in Muar is still considered the best and the most delicious. As time goes by, there is new product that make easier for people to eat delicious Mee Bandung anywhere and anytime they want. The new product is a paste product that is develop which is more simple and convenient to cook. The founder had later created the paste more concentrated for easy cooking. The product is owned by Adami Food & Spices Industries Sdn Bhd The company was founded in the 1975, it was a grocery shop in the early start. ADAMI is a food manufacturer who has wide experience in spices and seasonings. The founder understands that there are a lot of families busy with their works and he hopes to streamline the preparation of meals can be easier. He began with powder spices such as curry powder, chili powder and etc as receive good response from all races. As time goes by. the paste products were developed which is more simple and convenient to cook. The founder had later created the paste more concentrated for easy cooking such as rendang paste, mee bandung paste, and etc. ADAMI products are pure Malay traditional taste and the company observes a stringent quality standard for all their products The concentrated paste products enable the customers to prepare their delicious food in shorter time. The philosophy of ADAMI Food and Spices Industries Sdn. Bhd. is to create "A Superior paste to which are delicious, nutritious, healthy and easy to cook."