Norlin Frozen Foods: otak-otak Ledang / Jamalia Parnau ... [et al.]

• Main Authors: Parnau, Jamalia, Ahmad Jailani, Jazzlyna, Rizuan, Muhammad 'Afif Alauddin, Zawawi, Muhammad Adib Arsyad, Muhammad Razali, Syerra Syaferra
• Format: Entrepreneurship Project
• Language: English
• Subjects: Entrepreneurship. Risk and uncertainty; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/87036/2/87036.pdf; https://ir.uitm.edu.my/id/eprint/87036/

Norlin Frozen Foods is also known as Otak-otak Ledang. All their products are otak-otak based ingredients. The company has innovated their product such popia otak-otak, Bebola otak-otak, Jejari otak-otak and burger patty otak-otak apart from the usual otak-otak. Moreover, all the Otak-otak made from mix of Spanish mackerels' fish and Dorab wolf-herring fish. The company take all the fish from supplier that already been process from Ulu Tiram. Otak-otak Ledang is the main product for Norlin Frozen Foods and it was an idea from the owner of company itself which is Puan Norlizah Binti Haman, the early establisher of the company. They start operating small with the help from her own daughter. The business location is TRC 40, Kampung Parit Sialang, Mukim Kundang Telok Rimba, 84400 Sungai Mati, Tangkak, Johor. The idea to start the business from otak-otak came from after the owner. She studied and gain knowledge at Akademi Perikanan Malaysia at Chendering, Kuala Terengganu. She went for 1 week at the Akademi and for the second time for a month to gain more knowledge at Terengganu to operate the business. Innovate product high demand but the company must hold first to focus on the main product which is Otak-Otak Ledang. The owner wants to maintain the quality of the product besides do a lot of production without maintain the quality. Norlin Frozen Foods always prepare the high quality and freshness ingredient to serve all their customers. They believe that they will strive for innovation and improvement their product to attract more customer in the country and they really want to expand the business overseas for example China.